Ib feem peb ntawm tag nrho cov rooj tog muag khoom yuav tshwm sim nyob rau hauv online channel los ntawm 2025. Rau koj lub tsev kho kom zoo hom kom yeej nyob rau hauv 2023 thiab dhau mus, cov no yog tsib lub lag luam tiam sis thiab tactics saib.
1. Augmented kev muaj tiag
Ntau thiab ntau cov neeg siv khoom cia siab tias yuav tuaj yeem pom nws hauv lawv lub tsev thaum mus yuav khoom rau cov rooj tog tshiab.Yog vim li cas peb nyob ntawm no tham txog augmented kev muaj tiag (AR) thev naus laus zis.Siv lawv lub xov tooj, tus neeg siv khoom tuaj yeem pom yog tias lub rooj zaum tshiab no haum rau lub rooj kas fes ua ntej lawv cog lus rau kev yuav khoom.Qhov ntawd yog hais tias, AR tsis yog ib qho gimmick tam sim no tab sis muaj txiaj ntsig zoo uas yog qhov yeej-yeej rau cov khw muag khoom thiab lawv cov neeg siv khoom.Qee cov cuab yeej AR, zoo li Envision, txo qis rov qab mus txog 80% thaum nce muag los ntawm 30%.
2. Yuav tam sim no, them tom qab
Thaum nce kev nce nqi thiab kev lag luam tsis paub tseeb tshwm sim, cov neeg yuav khoom yuav xav txog ob zaug ua ntej yuav khoom loj - tshwj xeeb tshaj yog tias lawv yuav tsum them ua ntej.Cov kev xaiv them nyiaj yooj yim xws li yuav tam sim no, them nyiaj tom qab (BNPL) tuaj yeem nce kev hloov pauv thiab nthuav dav rau koj cov khoom.BNPL tso cai rau cov neeg siv khoom them cov khoom hauv ntau lub sijhawm yam tsis muaj nqi.
Ntau tshaj 30% ntawm cov neeg siv internet kuj yog cov neeg siv BNPL, thiab kev kwv yees kwv yees tias 79 lab tus neeg siv khoom hauv Asmeskas yuav vam khom BNPL hauv xyoo 2022 los pab nyiaj rau lawv cov kev yuav khoom.
3. Kev txhawb nqa cov neeg siv khoom nyob
Cov neeg siv khoom uas tab tom ua kev txhim kho hauv tsev qee zaum xav tau cov ntaub ntawv ntau ntxiv ua ntej thaum kawg muab qhov kev txiav txim.Lawv feem ntau yuav ntsib nrog pab pawg pabcuam yog tias lawv nrhiav tsis tau cov ntaub ntawv no ntawm koj lub vev xaib.Tias yog vim li cas cov neeg siv khoom txhawb nqa tseem ceeb.Nws suav nrog cov neeg ua haujlwm pabcuam cov neeg siv khoom uas nyob ntawd los pab cov neeg siv khoom hauv lub sijhawm, hauv xov tooj lossis sib tham.
Kev txhawb nqa cov neeg siv khoom nyob yog qhov tseem ceeb heev thaum peb tham txog kev yuav khoom hauv online rau cov khoom uas yuav tsum tau muaj qee yam kev paub.Teeb pom kev zoo yog ib pawg technical heev.Nws xav tau cov khoom siv hluav taws xob sib txawv rau kev teeb tsa.Peb yeej txhawb peb lub xaib kev paub nrog pab pawg muag khoom nyob, raws li ntawm no hauv Asmeskas, uas paub zoo heev.Qee lub sij hawm qhov no yuav pab tib neeg kom xis nyob rau kev txiav txim siab.
4. Kev lag luam kev lag luam
Txhawm rau ua pov thawj qhov tseeb kev tshaj xov xwm yog qhov tseem ceeb rau kev txhim kho hauv tsev, saib tsis pub dhau Pinterest.Peb feem ntau mus online los nrhiav kev tshoov siab tsim sab hauv thaum peb npaj ib qhov project kho dua tshiab.
Yog li ntawd, kev lag luam kev lag luam txuas qhov sib txawv ntawm kev tshawb nrhiav thiab kev yuav khoom, tso cai rau cov rooj tog zaum hauv online thiab cov khoom dai kom zoo nkauj rau cov organically sib xyaw lawv cov khoom rau hauv kev tshaj tawm.Los ntawm Instagram mus rau Facebook, cov kev sib raug zoo loj tag nrho suav nrog kev lag luam e-lag luam uas koj lub khw txhim kho tsev tuaj yeem ua kom zoo dua.
5. Cov neeg siv tsim cov ntsiab lus
Cov duab, yeeb yaj kiab, thiab cov ntawv sau tshuaj xyuas tag nrho yog UGC.Txij li thaum UGC los ntawm cov neeg tiag tiag thiab tsis yog lub hom phiaj, nws ua lub luag haujlwm tseem ceeb hauv kev muab pov thawj kev sib raug zoo thiab ua kom cov neeg siv khoom zoo ntawm cov khoom zoo.Thiab UGC muaj kev cuam tshuam loj rau ntau tus neeg siv khoom - los ntawm kev siv cov duab thiab cov yeeb yaj kiab ntawm cov neeg siv khoom, koj tuaj yeem nce qhov kev yuav khoom los ntawm 66% thiab 62%, feem.
Post lub sij hawm: Apr-25-2023