To make sure your potential customers can find your business when they want to learn about home improvement, this is the best way to reach new customers because you have become a part of their research process. Actually, there are many ways to do this, but the following five strategies are the most effective.
1. Web design
Many business owners think that it’s enough to have a site that lists their services and contact information, but a well-designed website can actually help a lot to convert visitors into customers for your business 24/7.
Your site should provide all information a visitor requires to make an informed purchasing decision, besides, your site should have clear navigation too so users can easily find the pages most relevant to them.
Then, your site needs to make it easy for visitors to contact you about their projects. When you do this, you start generating informed leads without paying for a single advertisement.
2. Search engine optimization (SEO)
In order to attract new customers, it needs that your website can be easy to find. The best way to do this is with search engine optimization, or SEO.
SEO involves improving your site ranking so search engines like Google can understand it and show it in search results. It also involves building your company’s reputation online so that search engines will rank you above your competitors.
When you rank well for keywords related to your business, like “GFCI outlets, USB receptacles” they’ll be more likely to visit your site and learn about your services.
3. Content marketing
In addition to basic information for your services, you can also use your site to publish helpful information. This can range from DIY guides on projects that don’t require the help of a professional, answers to home improvement RFQs, and ideas for projects.
People usually called the above strategy a content marketing, as it helps your website attract visitors as they’re researching home improvement options. When you provide them with useful information, you are actually showing them you’re a trustworthy resource in your industry.
So even if your site visitors aren’t immediately ready to cooperate with you, they’ll remember your brand when they are – and know exactly who to call.
4. Pay-per-click (PPC) advertising
As we mentioned before, ranking well for certain keywords is essential to push the sells of your business. However, establishing rankings needs time, and you sometimes won’t rank as well as you want for highly-competitive keywords.
This is where PPC advertising works. PPC platforms like Google Ads allow you to run ads in search engine results for specific keywords such as electrical devices with a link to a relevant page on your site.
For example, if you’re not yet ranking for the keyword “best GFCI manufacturer” you could run an ad in the results of that search with a link to your remodeling services page. Plus, these ads start running in real-time as soon as you launch your campaign, so they’re a great way to bring traffic to your site immediately.
Best of all, you only pay for ads that work. So if your ad just shows up in search results but obody click it, you don’t pay a dime.
5. Email marketing
Not all of your site visitors will contract with you immediately after learning about your business. In many cases, they’ll spend a few weeks or months researching their options.
Email marketing is an effective way to keep in touch with them during this time and make sure they don’t forget your business.
Add an email signup form to your site and encourage site visitors to sign up for your company’s free newsletter. Then, send them helpful tips, company news, and other home improvement-related information weekly or monthly to help them understand more. This allows you to reach potential customers directly in their inboxes and show them that you’re an expert in your industry.
Post time: Apr-25-2023