Ukuqinisekisa ukuthi amakhasimende akho angakwazi ukuthola ibhizinisi lakho uma efuna ukufunda ngokuthuthukiswa kwekhaya, lena indlela engcono kakhulu yokufinyelela amakhasimende amasha ngoba usube yingxenye yenqubo yawo yocwaningo.Empeleni, ziningi izindlela zokwenza lokhu, kodwa amasu amahlanu alandelayo asebenza kakhulu.
1. Idizayini yewebhu
Abanikazi bamabhizinisi abaningi bacabanga ukuthi kwanele ukuba nesayithi elifaka kuhlu amasevisi abo nolwazi lokuxhumana, kodwa iwebhusayithi eklanywe kahle ingasiza kakhulu ukuguqula izivakashi zibe amakhasimende ebhizinisi lakho 24/7.
Isayithi lakho kufanele linikeze lonke ulwazi isivakashi esiludingayo ukuze senze isinqumo sokuthenga sinolwazi, ngaphandle kwalokho, isayithi lakho kufanele libe nokuzulazula okucacile ukuze abasebenzisi bathole kalula amakhasi abaluleke kakhulu kubo.
Bese, isayithi lakho lidinga ukwenza kube lula ukuthi izivakashi zixhumane nawe mayelana namaphrojekthi azo.Uma wenza lokhu, uqala ukukhiqiza imikhondo enolwazi ngaphandle kokukhokhela isikhangiso esisodwa.
2. Ukuthuthukisa injini yokusesha (SEO)
Ukuze uhehe amakhasimende amasha, idinga ukuthi iwebhusayithi yakho kube lula ukuyithola.Indlela engcono kakhulu yokwenza lokhu ukusebenzisa injini yokusesha, noma i-SEO.
I-SEO ibandakanya ukuthuthukisa izinga lesayithi lakho ukuze izinjini zokusesha ezifana ne-Google zikwazi ukuyiqonda futhi ziyibonise emiphumeleni yosesho.Kubandakanya nokwakha isithunzi senkampani yakho ku-inthanethi ukuze izinjini zokusesha zikwehlise ngaphezu kwezimbangi zakho.
Uma ulinganisa kahle amagama angukhiye ahlobene nebhizinisi lakho, njengokuthi “izitolo ze-GFCI, izinsiza ze-USB” bazoba maningi amathuba okuba bavakashele isayithi lakho futhi bafunde ngamasevisi akho.
3. Ukuthengisa okuqukethwe
Ngokungeziwe olwazini oluyisisekelo lwezinsizakalo zakho, ungasebenzisa isayithi lakho ukuze ushicilele ulwazi oluwusizo.Lokhu kungasukela kumhlahlandlela we-DIY kumaphrojekthi angadingi usizo lochwepheshe, izimpendulo kuma-RFQ okuthuthukisa ikhaya, nemibono yamaphrojekthi.
Abantu bavamise ukubiza lelisu elingenhla ngokumaketha okuqukethwe, njengoba lisiza iwebhusayithi yakho ukuthi ihehe izivakashi njengoba becwaninga izinketho zokuthuthukisa ikhaya.Uma ubahlinzeka ngolwazi oluwusizo, empeleni ubabonisa ukuthi uyisisetshenziswa esithembekile embonini yakho.
Ngakho-ke noma izivakashi zesayithi lakho zingakalungeli ukubambisana nawe ngokushesha, zizokhumbula umkhiqizo wakho uma sezikhona - futhi zazi kahle ukuthi zizoshayela bani.
4. Pay-per-click (PPC) ukukhangisa
Njengoba sishilo ngaphambili, ukubeka kahle amagama angukhiye athile kubalulekile ukuze ucindezele ukuthengiswa kwebhizinisi lakho.Nokho, ukusungula amazinga kudinga isikhathi, futhi ngezinye izikhathi ngeke ulengiswe ngendlela ofuna ngayo amagama angukhiye ancintisana kakhulu.
Yilapho ukukhangisa kwe-PPC kusebenza khona.Amapulatifomu e-PPC afana ne-Google Ads akuvumela ukuthi udlale izikhangiso emiphumeleni yenjini yokusesha yamagama angukhiye athile afana namadivayisi kagesi anesixhumanisi sekhasi elifanele kusayithi lakho.
Isibonelo, uma ungakalinganisi igama elingukhiye elithi "umkhiqizi ongcono kakhulu we-GFCI" ungadlala isikhangiso emiphumeleni yalolo sesho ngesixhumanisi esiya ekhasini lakho lezinsizakalo zokulungisa kabusha.Futhi, lezi zikhangiso ziqala ukudlala ngesikhathi sangempela ngokushesha nje lapho wethula umkhankaso wakho, ngakho ziyindlela enhle yokuletha ithrafikhi kusayithi lakho ngokushesha.
Okuhle kunakho konke, ukhokhela kuphela izikhangiso ezisebenzayo.Ngakho-ke uma isikhangiso sakho sivela emiphumeleni yosesho kodwa umuntu esichofoza, awukhokhi ngisho indibilishi.
5. Ukuthengisa nge-imeyili
Akubona bonke abavakashi besayithi lakho abazonkontileka nawe ngokushesha ngemuva kokufunda ngebhizinisi lakho.Ezimweni eziningi, bazochitha amasonto noma izinyanga ezimbalwa becwaninga izinketho zabo.
Ukumaketha nge-imeyili kuyindlela esebenzayo yokuhlala uthintana nabo ngalesi sikhathi futhi uqiniseke ukuthi abalikhohlwa ibhizinisi lakho.
Engeza ifomu lokubhalisa le-imeyili kusayithi lakho futhi ukhuthaze izivakashi zesayithi ukuthi zibhalisele incwadi yezindaba yamahhala yenkampani yakho.Bese, ubathumelele amathiphu awusizo, izindaba zenkampani, nolunye ulwazi oluhlobene nokuthuthukiswa kwekhaya masonto onke noma nyanga zonke ukuze ubasize baqonde kabanzi.Lokhu kukuvumela ukuthi ufinyelele amakhasimende angaba khona ngokuqondile emabhokisini awo okungenayo futhi uwabonise ukuthi uchwepheshe embonini yakho.
Isikhathi sokuthumela: Apr-25-2023