1. The importance of user-generated content constantly grows
High quality user-generated content (for example, product reviews, unboxing videos, photos, and other content, created by individual buyers) has obvious impact on the home improvement retail industry, as it significantly increases the chances of purchase, builds customer’s trust and brand loyalty. Many potential buyers say that more educational materials about home improvement products, such as tutorials, expert help, or practical reviews are very important for them to make the final decision.
That is to say, home improvement eCommerce stores should not underestimate the importance of user-generated content for their business, and include it in their content marketing strategy.
2. Moving towards sustainability
Eco-friendliness and sustainability are becoming important home improvement industry trends. Consumers become more conscious about shopping, which means that they prefer to choose eco-friendly ethically sourced DIY home improvement products. Brands and manufacturers that take action to help nature and make a positive social impact, are also in favor.
The government is releasing more and more quality regulations for eCommerce businesses. The EPREL (European Product Database for Energy Labelling) even allow retailers to check if their suppliers are eco-friendly and keep up with the high quality.
3. “Work from home” impact
Remote work, caused by COVID-19 lockdown, changed people’s houses to home offices, which keeps influencing the home improvement retail sales. Consumers shop for home improvement products that not only increase their comfort but also increase their work productivity. The idea of home design is changing, therefore, customers tend to purchase home improvement products they’d never consider buying while working from the office. As more and more companies choose to make work remotely a part of the jobs, most probably the “home office” will stay among the most decisive home improvement industry trends.
4. Repurpose of existing spaces
Searching for rooms’ new multiple functions is one of the latest home improvement market trends. Multi-purpose and remodeled spaces are becoming more popular, as well as using the repurposed items instead of buying new ones. This trend should remind the home improvement industry players of offering products that add home value and, as already mentioned, satisfy the customer’s need for sustainable consumption.
Post time: May-03-2023